App Concept: Goal Oriented Design


Streamline the interview process.



UX Designer, UI Designer



Goal-oriented design helps users achieve an objective. As a student who is also in the market for a full-time job after graduation, the entire job hunting process can be extremely stressful. 

As I look over what I need to be a working member of society, I find that the process is jarring. From resume making to researching companies to applying on their respective platforms, I find myself crippled with all the in efficiency for these process. 

Every resume is different for every potential employer.

Every resume is different for every potential employer.



"I'm using too many different apps and doing too many steps"

Alleviate the user problem pre, during, and post interview


Methods & Techniques

User Personas. After interviewing six near-graduating students like myself (ages 22-26, seniors in colleges and universities), there were several characteristics that we all shared when preparing for interviews. This interview process gave me the clarity to define their needs and expectations.

Empathy Mapping. This is where I try to define what the user says, thinks, does and feels. This qualitative information becomes a guideline that will inevitably aid in decision making.

Image from    NNGroup's Empathy Mapping    article

Image from NNGroup's Empathy Mapping article

Usability Testing.  This testing produces Empathy Mapping, as every qualitative feedback that I received from interviewing users (every thought, comment, action, expression, etc) becomes a valuable insight. I asked the users to perform a task (apply to a job on LinkedIn) and recorded all their actions (said and unsaid).



Due to the breadth of this project, I realize that there are many more factors and undiscovered insights that would most certainly help improve this concept product. I would love to be not only data-driven but also data-informed. Having more quantifiable data in cohesion with user interviews will only make the product better for the user.



Streamlined the interview-hunting process for both the candidate and the company (providing one platform for communication). After an interview is  secured, the application becomes a bridge between the candidate and the company. 

Aggregated relevant information for the candidate. This can be anything from company vision, mission, strategic intent to current information such as product launches. A congregation of the company's social media accounts and press releases are some examples of this informational feed.

Provide multiple tools for training the candidate, specifically to interview questions

Provide third-party application support. Google Maps, Uber for pick-up/drop-off reservations, etc.





There are a lot of things to consider for the entirety of the hiring process.

Regardless I had a lot of fun creating this concept from research to prototype. Alleviating a user problem and providing an altruistic-driven platform has me realize the good that I can do.